> If I understand this correctly I didn't. I've since followed the link through to their Crowd Rise funding page and their idea is indeed Consumerism-as-a-Serv

> If I understand this correctly I didn't. I've since followed the link through to their Crowd Rise funding page and their idea is indeed Consumerism-as-a-Service. They are delivering consumables. If there are things you don't want or haven't used, you can return them and they will redistribute the items to the less fortunate; a social responsibility gesture. Personally think my misinterpretation makes for a more novel business idea.