Discussing font changes: kerning, hinting, ligature adjustments and the like aren't imperceptible. The difference in how well letters group together to form wor

Discussing font changes: kerning, hinting, ligature adjustments and the like aren't imperceptible. The difference in how well letters group together to form words, and the internal space and connection of those letters, plays as much or more of a difference in other performance and user experience refinement (like, for example, page load sequencing and total loading time stats, as was mentioned earlier). Extra space around your logo may leave it emotionally "stranded" from other content. Too little may crowd it and make content around it uncomfortable to interact with. Users actually respond to interactions through these sorts of emotions. Your 150k employee's work is attempting to perfect psychological reactions to your tool, in the context of myriad screens/monitors/resolutions/color profiles/design trends/etc.