I am curious if environmental/wildlife groups and/or the government in the countries where their horns are in demand done anything to educate the public re: the

I am curious if environmental/wildlife groups and/or the government in the countries where their horns are in demand done anything to educate the public re: their unfounded beliefs/superstitions? If individuals don't realize the impact of their actions on the world at large, shouldn't the government or public groups (e.g., in Vietnam or China) step in and take a stand on it, no matter how unpopular that stand is? You'll never win the fight against the poachers. The only way is to cut the demand at source. Too late for that unfortunately. This really made me sad.