Doesn't this sound like they're attempting to take traffic (and revenue) away from other publishers? If you can read the articles on Facebook, why would you wan

Doesn't this sound like they're attempting to take traffic (and revenue) away from other publishers? If you can read the articles on Facebook, why would you want to go to a different website to read the same thing (obviously loyal users won't leave)... Just seems like Facebook is trying to become a news organization vs a social network.