2 ms·
I am not a visual designer and I can immediately differentiate between the word marks. I can't say that one is "better" than the other, but certainly consistenc
by qq66 11y ago
I am not a visual designer and I can immediately differentiate between the word marks. I can't say that one is "better" than the other, but certainly consistency within a brand is a worthy objective. If they mismatched the lettering, I definitely wouldn't actively notice it, but a very small improvement summed over a billion users does make an impact.