I think he was talking about objects that have value because of their name/brand. Someone could probably print little Jedi action figures far cheaper than they

I think he was talking about objects that have value because of their name/brand. Someone could probably print little Jedi action figures far cheaper than they cost in the store, because in the store you're paying for the IP, not just the plastic or the design work. Even if I'm designing my ripoff action figure myself, I'm modeling it after one I see in the store.