There are some advantages of going mobile only 1. Sending deals to customers directly. (Push notifications) Increases customer loyalty. 2. Harder to compare t

There are some advantages of going mobile only 1. Sending deals to customers directly. (Push notifications) Increases customer loyalty. 2. Harder to compare things on mobile, compared with Web. It easier to compare things on web. Good for myntra. 3. Competitors can scrape off a website easily to create competing deals. 4. As you mentioned less dependence on google. All the money spent on SEO and can be spent somewhere else. 5. Money saved from maintaining the website.