10 ms·
Dear Microsoft, Windows 10. Just release Windows 10. No one knows the difference between Windows 10 Pro and Windows 10 Enterprise and Windows 10 Extreme and
by chasing 11y ago
Dear Microsoft,
Windows 10.
Just release Windows 10.
No one knows the difference between Windows 10 Pro and Windows 10 Enterprise and Windows 10 Extreme and Windows 10 Cool Ranch Doritos Locos Supreme. Your customers actually don't care.
And as long as you keep selling a baffling array of variations on the same product, no one will believe you've turned over a new leaf.
Windows 10.
With love,
Guy on the Internet
PS: There should be no "it's even more secure" version. They should all be "even more secure."
- blumkvist 11y agoMaking money. You don't know how to.
- yathern 11y agoActually, he has a point. Too many choices can harm sales significantly. Granted, in Microsoft's position, it's not as applicable. https://www.gsb.stanford.edu/insights/research-too-many-choices-can-derail-success https://www.gsb.stanford.edu/insights/research-too-many-choi... https://blog.kissmetrics.com/too-many-choices/ https://blog.kissmetrics.com/too-many-choices/
- blumkvist 11y agoPlease, this is enterprise software we're talking about, sold almost exclusively through resellers, who are licensing experts and decide what the client needs. This is how you extract the most value.
- deleted 11y ago[deleted]
- yathern 11y agoYes, I realize this - which is why I said it's not as applicable for Microsoft's position. That having been said, chasings point was more about how it would be wise for Microsoft to make their product line less intimidating for end-users - which would help sell the idea of their latest rebranding - and have benefit for them, and customers as well.
- cwyers 11y agoMicrosoft makes almost no money off direct-to-end-user sales. It's all either OEM money or volume sales to enterprise/government/other institutions. Microsoft is not about to upend their entire market segmenting strategy just to make things less confusing for people who are at least one step removed from any of the people who actually give them money.
- Retric 11y agoAs soon as Dell has a dropdown for nomal vs pro, microsoft is selling windows directly to customers. And guess what, "Inspiron Small Desktopwith Windows 7 Professional". http://www.dell.com/us/p/desktops?~ck=mn#!facets=153558~0~8739391&p=1 http://www.dell.com/us/p/desktops?~ck=mn#!facets=153558~0~87... Not that I think the average user knows if they want window 7 pro or windows 8.1 which is what most of the desktops on that page are.
- cwyers 11y ago> As soon as Dell has a dropdown for nomal vs pro, microsoft is selling windows directly to customers. No, Dell is reselling Windows to the consumer.
- vetinari 11y agoIt does not matter who is reselling what. What matters is that the consumer has to choose between SKUs and that choice was created by MS.
- Retric 11y agoResellers take on risks for unsold inventory; Dell does not take on risks for unsold copies of windows. They do take on those risks for other components. EX: Case screws. PS: This does vary by sales channel. If you buy a dell from best buy they clearly already exist, but if you get a custom dell from their website they buld it after you order it.
- 11y ago
- ZoFreX 11y agoThere really aren't a lot of choices though. This isn't like Windows 7. If you're running Windows 10 at home you have two options: Home or Pro. That's it.
- sonnyz 11y agoYou know that, but my mom wouldn't know that. To the average customer they may assume that the Home version is the only version applicable to them. The Pro version looks like it's marketed as a business only solution. Bottom line is that it's more confusing than it should be.
- ZoFreX 11y agoYour mom won't even hear about the education or enterprise editions. At most she'll hear about home, phone, and pro... and maybe not even the latter.
- deleted 11y ago[deleted]
- dsg42 11y agoThis is information for IT people, and you're treating it like it's for consumers. Consumers will only ever know about Windows 10 Home. The other options are important because: Windows 10 Enterprise costs roughly ten times as much. Windows 10 Education is the discounted version that they sell to schools (Apple has a similar program, they just don't tell you about it.) Windows 10 Mobile because, well... Windows 10 Mobile Enterprise because, again, they want to make money. Windows is one of the top 5 most profitable software products in the world. Trust that they know how to make money.
- bhauer 11y agoYou might be right, but does Windows 10 Pro include any features that have previously been exclusive to Windows 8/8.1 Pro, such as Bitlocker and Remote Desktop? The wording of the blog post is intentionally obfuscated to not name the technologies that are added to Windows 10 Pro, but I think it's clear they are keeping Bitlocker and Remote Desktop exclusive to the Pro edition from the following: > Windows 10 Pro helps to effectively and efficiently manage their devices and apps, protect their sensitive business data, support remote and mobile productivity scenarios... I use Bitlocker and frequently remote from any of my Windows PCs to any of the others. So I have Windows 8.1 Pro installed on (nearly) all of them, at non-trivial cost to me. I agree with the grandparent that for any home user, there should be one edition, and that one edition should include Bitlocker and Remote Desktop. And any other feature that home enthusiasts and evangelists are likely to want. Microsoft desperately needs to stop punishing its evangelists. Evangelists should be courted and treated well.
- drrotmos 11y agoI'm fairly sure many consumers will know about Windows 10 Pro though.
- pXMzR2A 11y ago> Windows is one of the top 5 most profitable software products in the world. Trust that they know how to make money. Monopolization of the markets. I do trust it, but only when I do it. ;)
- amyjess 11y agoIt could worse. We could have ended up with the mess Vista had.
- adamkochanowicz 11y agoBeautifully put.
- deleted 11y ago[deleted]