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I thought no-one would bother filling out contact details / CC number without getting to a desktop first. After looking at your data and then checking my own an

by bemmu 11y ago

I thought no-one would bother filling out contact details / CC number without getting to a desktop first. After looking at your data and then checking my own analytics, I'm wrong. Even for Candy Japan, I see 13% of conversions from mobile, 12% from tablet. And this despite the site not being designed for mobile at all. Sounds like fixing my mobile side might actually be a great opportunity for getting some more conversions.

blackdogie 11y ago
Plus there should be some SEO benefits too. So it should work two fold. I've seen a site of mine move from mid-30% mobile traffic this time last year, now up to over 50%. I was surprised with the amount and the change over the last 12 months.
vjvj 11y ago
The gulf between perceived and actual mobile phone usage is huge even now. People are willing to do a lot more on their phones than we expect. We have a long-ish sign up form for Car Quids yet half of our completions are done on mobile too.
- niallharbison 11y ago
  We knew it would be a big channel but it was only when writing that post that it was driven home to me. 42%. And we still have so much to improve and speed up etc. The notion that people only sign up on desktops and get the credit card out there is dead now. People trust mobile for all sorts bow like you say
  - johnward 11y ago
    I think their is a group of people like my parents. They never really used computers and don't "get" them. Now that they have smartphones they are all over the web. My dad refuses to touch a computer but shops on his phone or ipad all the time.
    - alexchamberlain 11y ago
      I'm not denying this - I do see it in my in laws - but I don't get it. I'd be very interested in more research/anecdotes here.
kaolinite 11y ago
It's quite possible this changed with iOS7 with the introduction of iCloud Keychain, which enabled storage of credit card information. I've found myself buying a lot more stuff on the mobile web since then, things that previously I only would have bought on a desktop.
- Avalaxy 11y ago
  Don't think so. The people with an iPhone are a minority. In Europe iOS only has a market share of 18% so I doubt that's a big factor.
  - georgiecasey 11y ago
    did you read the part of the post where he tells us sales by operating system? iOS is 33% and Android is 9%. it's a certain demographic that would buy a monthly box for their dog and i'd expect them to be mostly iPhone users
    - Avalaxy 11y ago
      Oops. no, I overlooked that. I'm proven wrong.
- eonw 11y ago
  A company I do work for has been doing a million+ or more in monthly credit card sales from iOS and android devices since '08. The iCloud Keychain didnt really increase numbers measurably at all. When I started work for them I didn't believe so many people were willing to buy via mobile devices. Luckily, so was the competition, whom were not on their game and didnt want to accept such truths... so we ate their lunch. ;)
  - kaolinite 11y ago
    Are you talking about mobile web or mobile apps? I'm only referring to transactions that take place through the web browser. If you're talking about the mobile web though, fair enough - I find that surprising. It has certainly altered my habits.

by bemmu 11y ago

blackdogie 11y ago

Plus there should be some SEO benefits too. So it should work two fold. I've seen a site of mine move from mid-30% mobile traffic this time last year, now up to over 50%. I was surprised with the amount and the change over the last 12 months.

vjvj 11y ago

The gulf between perceived and actual mobile phone usage is huge even now. People are willing to do a lot more on their phones than we expect. We have a long-ish sign up form for Car Quids yet half of our completions are done on mobile too.

niallharbison 11y ago
We knew it would be a big channel but it was only when writing that post that it was driven home to me. 42%. And we still have so much to improve and speed up etc. The notion that people only sign up on desktops and get the credit card out there is dead now. People trust mobile for all sorts bow like you say
- johnward 11y ago
  I think their is a group of people like my parents. They never really used computers and don't "get" them. Now that they have smartphones they are all over the web. My dad refuses to touch a computer but shops on his phone or ipad all the time.
  - alexchamberlain 11y ago
    I'm not denying this - I do see it in my in laws - but I don't get it. I'd be very interested in more research/anecdotes here.

kaolinite 11y ago

It's quite possible this changed with iOS7 with the introduction of iCloud Keychain, which enabled storage of credit card information. I've found myself buying a lot more stuff on the mobile web since then, things that previously I only would have bought on a desktop.

Avalaxy 11y ago
Don't think so. The people with an iPhone are a minority. In Europe iOS only has a market share of 18% so I doubt that's a big factor.
- georgiecasey 11y ago
  did you read the part of the post where he tells us sales by operating system? iOS is 33% and Android is 9%. it's a certain demographic that would buy a monthly box for their dog and i'd expect them to be mostly iPhone users
  - Avalaxy 11y ago
    Oops. no, I overlooked that. I'm proven wrong.
eonw 11y ago
A company I do work for has been doing a million+ or more in monthly credit card sales from iOS and android devices since '08. The iCloud Keychain didnt really increase numbers measurably at all. When I started work for them I didn't believe so many people were willing to buy via mobile devices. Luckily, so was the competition, whom were not on their game and didnt want to accept such truths... so we ate their lunch. ;)
- kaolinite 11y ago
  Are you talking about mobile web or mobile apps? I'm only referring to transactions that take place through the web browser. If you're talking about the mobile web though, fair enough - I find that surprising. It has certainly altered my habits.