4 ms·

Is it recurring revenue if it hasn't recurred yet?

• beambot 11y ago
  Of course it is... they just don't know the churn rate (or CAC) yet -- both of which are crucial to the recurring revenue value equation.
• eonw 11y ago
  i would say no, i would call it, "potential recurring income". with only 90 days of data you don't really know how long each customer will stay, without more data you really don't know how many of those will stick around for another month. then again i dont count my eggs before they hatch.