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I think they are overvaluing brand loyalty here. I don't even understand people who can shop using mobile apps, especially clothes. You cannot easily compare, r
by arihant 11y ago
I think they are overvaluing brand loyalty here. I don't even understand people who can shop using mobile apps, especially clothes. You cannot easily compare, read reviews, get a gist of product or compare with other websites before buying. If Myntra goes with this, it would just fall off my list of sites I go to for clothes.
Yes, I buy on Myntra app. That's because they give discounts on it which are app-only. But I simply cannot put myself through horror of clothes browsing on a mobile phone. Thanks, but no thanks.
- mkagenius 11y agoPeople thought who would watch movies at home. Now people do that on 3.5 inch phone. Maybe its not impossible. Just a thought. So, it can be a experiment to see how it goes with myntra and then do that with flipkart too.
- arihant 11y agoIt's not quiet the same, people were going from theater towards home video. In India, people are going mobile-first. So in effect, it's reversed. The problem with mobile-first is that it doesn't show that people have moved on from computing. It shows that these people aren't yet exposed to computing. In next 10 years, as 20% more Indians move to middle class, they will need to use some form of computing to conduct their livelihoods, just like the rest of us. I get your logic, but this is like Flipkart investing 100% in mobile video because 95% revenue is coming from there today, and most Indians can't yet afford a TV. But this totally negates the fact that in next 10 years, the growth in number of people buying TV would be 10 times the current market of Flipkart.