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Data makes the move look compelling.. "From Zero users a year ago, currently about 95% of Myntra’s traffic is being channeled through its mobile app. Mobile ac
by achow 11y ago
Data makes the move look compelling..
"From Zero users a year ago, currently about 95% of Myntra’s traffic is being channeled through its mobile app. Mobile accounts for 70% of its total revenues.. Of the total time Indians spend on the internet, 90% is through mobile phones."
http://www.forbes.com/sites/saritharai/2015/05/12/in-global-first-indias-largest-fashion-portal-myntra-ditches-website-goes-mobile-only/ http://www.forbes.com/sites/saritharai/2015/05/12/in-global-...
- vidyesh 11y agoActually most articles and even Myntra itself is missing one big variable which has caused this '95%' mobile traffic. The mobile only offers. I myself have fallen to those offers, downloaded the App, used the mobile-only offers and bought items. But when no such offer is provided I prefer browsing and buying from the desktop site. For the past few months Myntra and Flipkart have been running such mobile-only offers. And I get it why they are doing this but they fail to realise ( I am talking out of my depth maybe ) that eventually when they want to make money and the offers are normal/stopped people would not necessarily use the mobile app. Myntra alternatives are many in India.
- nish1500 11y agoAgreed. The only reason I have ever downloaded and used a mobile app for ordering anything was for the mobile-only offer.
- pranayairan 11y agoCompletely agree, pushing app only offer is key reason people using there app. It is crazy, u promote app everywhere, give heavy app discounts and then say 95% traffic is from app. The main reason i think is notifications, they can bug users even if they don't want to see the offer, this way they will be retaining more users. I get a offer notification every day.