How is this different than distribution of printed magazines, for example? Publishers produce their product and ship it to distribution centers. You can buy the

How is this different than distribution of printed magazines, for example? Publishers produce their product and ship it to distribution centers. You can buy the magazines at the bus stop, or at the gas station, or even have it mailed to you. You can find the article on facebook, or when you searched bing, or maybe even subscribe to their newsletter, get mobile notification from their mobile app on your phone. And how is this publishers relinquishing their control? They will post on facebook no matter what. Integration with the platfrom gives them more data and another possible monetization stream with more perks on the way, I'm sure. What are they losing from this integration?