> but why in the world would publishers give up 30% of their revenue For a better experience for the user that will plausibly lead to better "click-through" ra

> but why in the world would publishers give up 30% of their revenue For a better experience for the user that will plausibly lead to better "click-through" rates? I often don't click on articles on Facebook because I can't be bothered to wait 15-20 seconds for the page to load and stop re-flowing itself, then dismiss the "we use cookies" and the "subscribe to our newsletter" pop-over.