That would be closer to the point I was trying to make, that it is an unintentional blame shift. I don't think Volvo as a company knows that it is doing it, but

That would be closer to the point I was trying to make, that it is an unintentional blame shift. I don't think Volvo as a company knows that it is doing it, but it creates a situation where people unsympathetic to cyclists can point to an accident and not only say "well he shoulda worn a helmet" (if that situation applies), but can now add "well he shoulda sprayed on the hi-visibility paint" to their list of reasons to say that it is the cyclist's fault.