3 ms·

That is almost the opposite of I would expect. Podcasts have a clear analouge in radio, and radio made lots of money for advertisers for many decades. It is mu

That is almost the opposite of I would expect. Podcasts have a clear analouge in radio, and radio made lots of money for advertisers for many decades. It is much more difficult to tune out ads when listening. Although, perhaps the profitability of radio was an artifact of supply restriction. Podcasts are easy enough that anyone can do them, and when you have more supply much harder to stand out and make money. But has anyone really figured out web advertising on random content yet (sites on which there is no purchasing intent, and no logged in user)? Is there information out there on how a site like Vox is really doing?

replicatorblog 11y ago
You hit the two most important themes. It's a great biz, but not necessarily a venture scale biz. The supply restriction is really important. If there are only a few dozen frequencies in any metro, you can capture large numbers of people, and there are few substitutes (e.g. no iPods) and the cost to broadcast on is prohibitive, you become quite a bit more valuable. Web advertising has a lot of problems, but it does have scale and plenty of sites are making great revenues. Even then, content is still a relatively tough business to get VCs excited about.