that is because apple is the only company that makes iphones, ipads, and macs. apple sells hardware, not software, like microsoft does, so "commoditize your com

that is because apple is the only company that makes iphones, ipads, and macs. apple sells hardware, not software, like microsoft does, so "commoditize your complements" means something entirely different to apple. (it means that they are trying to drive the price of software to zero, through their own gated app stores. but that's another topic entirely.)