Yeah, the "import" tag does seem to work that way. I guess the idea is that something worth importing from overseas must offer something you can't get for less

Yeah, the "import" tag does seem to work that way. I guess the idea is that something worth importing from overseas must offer something you can't get for less at home. In reality, it's a great way to rebrand and market. When I studied abroad in Ireland back in the 90's, Guinness was generally as cheap as any other mainstream domestic beer (about £2 a pint at the local) while Budweiser was a more expensive import. Here in the states, Bud is your cheap, bog-standard beer...not a discount brand but nothing a "beer fan" would care about. And they brand Stella Artois and Carling as fancy import beer over here but everyone I know from Europe jokes that those are the sorts of beers you get when you just want to get drunk and get in fights. Then there's Fosters....do they even sell that in Australia? Not super popular over here in the US but it's still marketed as some sort of quality import while I've never met an Aussie who touches the stuff.