OK, something I am intimately familiar with. A few things: 1.) The A/V conference room controls space bores customers and is full of competitors. We are genera

OK, something I am intimately familiar with. A few things: 1.) The A/V conference room controls space bores customers and is full of competitors. We are generally not excited about your products. I go to conferences full of A/V vendor booths and they are always the least busy booths. 2.) Publish practical, genuinely interesting, buzzword free articles/blogs about how your product can fulfill our needs, but somehow there's a dozen of you. 3.) Develop genuine customer advocates. If your product is legitimately useful, you should not have problems finding them. For ideas on how to go about this, look at how Aerohive[1] does their publicity and their relationships with customers like Bradley Chambers[2]. Develop the edge over all your competitors by mastering practical applications and social media. 1. http://www.aerohive.com http://www.aerohive.com 2. http://chambersdaily.com http://chambersdaily.com