> There is a bias here: the ideas presented in popular science books are more likely to be disproven, just because they are more likely to warrant further study

> There is a bias here: the ideas presented in popular science books are more likely to be disproven, just because they are more likely to warrant further study. If you're a researcher are you going to pursue Malcolm Gladwell's latest crackpot associations simply b/c they're popular or a substantive problem that appears and stands on its own merits.