You can very easily save a couple thousand dollars in negotiation. I understand the TVM, and I see the value in two ways: 1. I can sit around a dealer for a co

You can very easily save a couple thousand dollars in negotiation. I understand the TVM, and I see the value in two ways: 1. I can sit around a dealer for a couple hours and save a couple thousand bucks: that's $500-$1k/hr. Pretty good (e.g., worth my time). 2. I get to practice my negotiation skills. This has gotten fun. And while I will likely never be in the position of negotiating for large amounts (e.g., sale of a business), in that instance a 10% delta could equate to hundreds of thousands of dollars. I bought a pre-owned car a couple months ago from a high-end, reputable dealer. They pulled the "that guy over there is interested in the same car" trick. I was tempted to go over an introduce myself (should have). Instead I told them the color wasn't my first choice and they should sell to the other guy. I was told the manager came over to "say goodbye" (no he wasn't), so I stood up and put on my coat. We reached a deal. My wife was freaking out. It was fun.