Regarding emails, I get a large amount of inbound email for IT stuff that has absolutely nothing to do with my role. They all look the same. Our email system

Regarding emails, I get a large amount of inbound email for IT stuff that has absolutely nothing to do with my role. They all look the same. Our email system blocks downloads of content from external so all those fancy images people put in are just empty boxes. Here are some things that don't impress me: 1. "Free" tickets to some event in a city I'm not in 2. Random invitations to hour long webinars with "so-and-so" from Gartner, Forrester or other "review" places. I've attended some before and the fact that XYZ company reviewed it or its some magic quadrant crap is useless info for me. Most of those have bylines that the "study" was funded by the companies. This is why you never see open source software in any reviews because those companies can't make any money from open source projects. 3. Raffles or prizes. Sort of goes against ethics to accept anything if I am a decision maker on awarding work to your company. Things that might make more sense: 1. 100% educational content about the industry you are in. If the company has a ton of experience, share it freely. Include tiny or no info about your product. If I'm interested and have learned something from you then your company will have a higher amount of respect than the webinar/tickets/raffle/prize companies. 2. Before adding people to your email list, really ensure that they are in your target market. Just because I work in the IT department doesn't mean I know anyone that does A/V - it could even be outsourced for all I know. 3. I hope your product sells itself. There are definitely painful and wasteful moments every day using the web conference and conference room equipment. Literally 10 minutes of an hour long meeting is wasted getting stuff setup sometimes.