I agree. It's mainly semantics, but "shareholder value" sounds a bit narrow for me. I would say the goal would be to improve the employer's idea/product/busin

I agree. It's mainly semantics, but "shareholder value" sounds a bit narrow for me. I would say the goal would be to improve the employer's idea/product/business. Or even a step further: society as a whole. Although shareholder value is the consequence in many cases, I personally wouldn't be motivated if I worded the goal of my collaborative relationship like that. Also, while money is a useful result of this relationship, creating progress/improvement is the awesome part.