I observed a bit of that effect here in Thailand. Apple is considered more prestigious by many Thais who are willing to spend a month's pay to buy an iphone. Bu

I observed a bit of that effect here in Thailand. Apple is considered more prestigious by many Thais who are willing to spend a month's pay to buy an iphone. But many were quick to convert to Samsung when larger screens came out - the little iphone looked like a toy next to the big screen Samsungs so they handed down their little iPhones to younger siblings. Apple seemed silly to insist that people didn't want bigger screens. Now that they finally caved to the demand they are clawing back some market share from Samsung. And the Xiaomi Mi4 is coming to Thailand soon so Samsung is going to take another hit.