4 ms·
Certainly not everywhere. In many nations people scoff at their local brands in favor of international ones, and people tend to buy what is popular and offers m
by Zirro 11y ago
Certainly not everywhere. In many nations people scoff at their local brands in favor of international ones, and people tend to buy what is popular and offers more features, regardless of where the company is based.
- wonderingwhere 11y ago> In many nations people scoff at their local brands maybe because it's shit and that people know they can't be lied to?
- collyw 11y agoI have certainly seen truth in this with regards to beer. I moved to Spain a few years ago, and was drinking San Miguel. Someone asked me, "Why are you drinking that crap?" "This is San Miguel, premium lager" "No its not, that's the crap struff" Its marketed as a Premium lager in the UK. Likewise in Mexico, Corona is the bog standard crap lager, yet it is sold as a moderately expensive lager in many other countries.
- smil 11y agoAnd Budweiser is sold as premium in Europe, Asia.
- collyw 11y agoNah, even we know it is shit.
- soylentcola 11y agoYeah, the "import" tag does seem to work that way. I guess the idea is that something worth importing from overseas must offer something you can't get for less at home. In reality, it's a great way to rebrand and market. When I studied abroad in Ireland back in the 90's, Guinness was generally as cheap as any other mainstream domestic beer (about £2 a pint at the local) while Budweiser was a more expensive import. Here in the states, Bud is your cheap, bog-standard beer...not a discount brand but nothing a "beer fan" would care about. And they brand Stella Artois and Carling as fancy import beer over here but everyone I know from Europe jokes that those are the sorts of beers you get when you just want to get drunk and get in fights. Then there's Fosters....do they even sell that in Australia? Not super popular over here in the US but it's still marketed as some sort of quality import while I've never met an Aussie who touches the stuff.
- smil 11y agoIt goes both ways. Swedes really liked Ericsson phones. They also really liked Nokia phones. Finns really liked Nokia phones. They also really like iPhones. Americans really like iPhones. They also really like Samsung Galaxies. Etc.
- smil 11y agoDownvoters, look up Dunning-Kruger.