Perhaps I could've parsed it more carefully ("Apple isn't interested in making money for money's sake"), but I specifically said 'philosophically', based on wha

Perhaps I could've parsed it more carefully ("Apple isn't interested in making money for money's sake"), but I specifically said 'philosophically', based on what the top two executives say. Ive: http://betanews.com/2014/11/15/jony-ive-says-apples-doesnt-aim-to-make-money-hits-out-at-those-who-copy-designs/ http://betanews.com/2014/11/15/jony-ive-says-apples-doesnt-a... Cook: http://www.forbes.com/sites/stevedenning/2014/03/07/why-tim-cook-doesnt-care-about-the-bloody-roi/ http://www.forbes.com/sites/stevedenning/2014/03/07/why-tim-... I suppose I'm a fanboy if I take them at face value (and I don't totally), but they wouldn't be the first ones to believe that profit is not the purpose of business: http://mikenormaneconomics.blogspot.com/2013/03/william-cohen-purpose-of-business-is.html http://mikenormaneconomics.blogspot.com/2013/03/william-cohe... The old thing about lowering their prices - Apple wants that money in part because of institutional paranoia dating back to the 90's tailspin, and in part because big new things like cars can take a lot of capital expenditures even by Apple's standards. Buy a $30billion company or two like Tesla, pretty soon you're talking about real money.