""The evidence was now visible that Google was attracting more internet advertising than anyone else, and these dollars were being siphoned from traditional med

""The evidence was now visible that Google was attracting more internet advertising than anyone else, and these dollars were being siphoned from traditional media," we read." That's just not true. Much of Google's ads come from sources that simply would not have advertised in traditional media, at least not in the same way. Performance marketing, which isn't really possible in a magazine, is a humongous share of their revenue. I know of people who make a load of money selling things like obscure electronics or truck parts through Google. They pay dearly for those ads, and were never going to be placing them in the New York Times.