I keep looking over the main page of this site to see if there's anything I missed, but it really does seem like either this is a joke that I don't get, or ther

I keep looking over the main page of this site to see if there's anything I missed, but it really does seem like either this is a joke that I don't get, or there is no information whatsoever to say what this actually is, how it works, what is involved from my end. There seems to be a lot of expectation from this page that users will dig into documentation or other resources on something that apparently controls or maintains their identity (?) instead of just ignoring it and moving on. EDIT: I see there is an FAQ page if you click on the "☰" at the top. It is mostly just as vague, though it talks blockchains -- something I'm very unfamiliar with. Is it to be assumed that this is a product for very specific tech people who are familiar with blockchains?