> $25 million dollars is close to $20 million which is half of the original $40 million. Better yet, $15 million is precisely half of $30 million. And that num

> $25 million dollars is close to $20 million which is half of the original $40 million. Better yet, $15 million is precisely half of $30 million. And that number is the pre-money (as in, the actual, now) valuation for the company. So suggesting that a deal is "10 on 15" rather than "10 on 30" is suggesting that the company is precisely half the valuation of the first suggestion.