Maybe I'm missing something here (I don't own an iPhone or make iPhone apps), but I think the analogy between the app store and a traditional start up is very f

Maybe I'm missing something here (I don't own an iPhone or make iPhone apps), but I think the analogy between the app store and a traditional start up is very flawed. How many people associate an iPhone app they download with a 3rd party? I would think most people associate everything on their iPhone with Apple. Launch fast and iterate is great for developers but for Apple it makes it look like they keep releasing buggy software. Contrast this with a software company. Most people have learned that if an app doesn't work on their Dell, its the developer's fault, not Dell's (usually). This misconception about iPhone apps is made even stronger by the fact that users buys apps through Apple! Edit: I don't mean to defend Apple completely. Obviously their processes should be better, but I'm just disagreeing with the rapid iteration model.