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I'm a fan of Seth Godin, but: > The challenge for people trying to market vaccines or highlight long-term side effects of various consumer choices is that it's

I'm a fan of Seth Godin, but: > The challenge for people trying to market vaccines or highlight long-term side effects of various consumer choices is that it's much easier to spread a story about exploding cars or hair falling out than it is to spread a story of 'nothing bad happens' or 'no one got the swine flu and died'... > PS if I was marketing the swine flu vaccine, I'd name it after a kid who died last season and put her picture on the release form. Well, I guess if you can't beat 'em, join 'em.

scotty79 17y ago
> PS if I was marketing the swine flu vaccine, I'd name it after a kid who died last season and put her picture on the release form. Ah the old "Buy our stuff or your kid will die like this one" pitch. Always works.
- latortuga 17y ago
  Reminds me of the "Pass this law or...think of the children!" style of politics.
  - mbreese 17y ago
    You can argue about if it is good or not, but there is no denying that it is good marketing.