1. Gather beta tester feedback to confirm that site works. 2. Ask beta testers if they would like to be quoted in press release 3. Ask beta testers if they wo

1. Gather beta tester feedback to confirm that site works. 2. Ask beta testers if they would like to be quoted in press release 3. Ask beta testers if they would announce the site to their network 4. Set up social media accounts related to site. 5. Gather media email addresses (reviewers, bloggers, news sites, etc..) 6. Email media a press release notifying the app has launched (If a tree falls in the forest and nobody is there to hear it, does it make a sound?)