Vista and 8 did do a great deal of damage to Windows' reputation. (I'd say somewhat undeserved in the former case, and there are plenty of people who will defe

Vista and 8 did do a great deal of damage to Windows' reputation. (I'd say somewhat undeserved in the former case, and there are plenty of people who will defend the latter. I'm sure it's great on the Surface). That said, I'd agree that it'd be a bad move to rebrand Windows just yet. Then again, DOS was a well-known and well-liked brand too.