This is something I had to learn through experience: *"To be successful, a product needs customers that are easy to reach, cheap to convert, and undemanding to

This is something I had to learn through experience: *"To be successful, a product needs customers that are easy to reach, cheap to convert, and undemanding to support." When you're starting out, you're just looking for your first $1. But once you get customers, you really need a sales process that is reproducible. One thing I found is that if you're doing a demo, and there are multiple decision makers on the call, that's a bad sign.