3 ms·
Ultimate validation
- mijustin 11y agoThis is something I had to learn through experience: *"To be successful, a product needs customers that are easy to reach, cheap to convert, and undemanding to support." When you're starting out, you're just looking for your first $1. But once you get customers, you really need a sales process that is reproducible. One thing I found is that if you're doing a demo, and there are multiple decision makers on the call, that's a bad sign.
- yazin 11y agoGreat read Justin. I think the challenge lies in getting creative .. finding a way to resist the temptation to splurge on the business before getting those first customers because you have to.
- jaytaylor 11y agoThanks for sharing this perspective; valuable reminders to be sure. I don't think this line of reasoning gets as much attention as it deserves.
- luvo_mjayezi 11y agoThank for sharing Justin, its also quite difficult to to reproduce the sales rpocess when wanting to reach new customers.
- Jacquesvh 11y agoI completely agree that validation is sought after in the wrong places. People feel that validation is defined by a valuation that was bloated by initial investors or by a few people saying they are interested. That ain't the case. You need people to put their money where their mouth is. Bottom line. Great read. Thanks Justin.