Yeah, this article is written as if the hard part of creating Spotify was figuring out that people wanted cheap streaming music (obvious), and then building it

Yeah, this article is written as if the hard part of creating Spotify was figuring out that people wanted cheap streaming music (obvious), and then building it (difficult, but many groups could replicate it). I suspect that it was much harder to obtain the licenses, and that's the story I actually want to hear.