Those are arguably antiquated models. Even if you don't agree with that, those models are predicated on companies that don't actually know what they're doing wh

Those are arguably antiquated models. Even if you don't agree with that, those models are predicated on companies that don't actually know what they're doing when it comes to storage, which is why they defer to others and pay the markup that comes with it. Google, Amazon, Microsoft, Apple, Facebook, many others (and growing), this is their business now, to know how to reliably store things, do it in-house in a way that works for their use case. I don't use Facebook at all, but I appreciate the many investments they've made in open hardware and open source software. They don't give away everything. But they definitely contribute in significant ways.