Instagram deserves the Unicorn title. It is very useful for both personal and professional ends, and has changed photography fundamentally. The problem is with

Instagram deserves the Unicorn title. It is very useful for both personal and professional ends, and has changed photography fundamentally. The problem is with its business model - that it will monetize people's attention via ads - and that Instagram is "media." In my view, both Instagram and Twitter are communication networks and should be monetized as such. Advertising is adversarial to the user (privacy) and will kill the networks.