Ah, well that's a very different concern. And yes, I agree with you entirely. The idea that a company could secure an investment this large before producing a s

Ah, well that's a very different concern. And yes, I agree with you entirely. The idea that a company could secure an investment this large before producing a solid product with a clear path to market is...problematic. And so is the idea that the "founder" of this lunatic non-entity is entitled to anything. The lesson about terms aside, this entire scenario seems like an analysis of moral hazard. But speaking of massive ad buys, I can't remember which VC noted that start-ups feeling the need to go this route tend to flame out far harder and faster than those that are savvier about their whole approach to marketing (i.e., those who treat marketing as an intelligence-gathering operation, and feed the results of their analysis to competent sales teams).