I'm not sure what stone you've been hiding under for the last couple of decades, but supermarkets are nobody's friend. As a supplier, supermarkets impose const

I'm not sure what stone you've been hiding under for the last couple of decades, but supermarkets are nobody's friend. As a supplier, supermarkets impose constraints such as, "your apples must be exactly this size and colour, with no blemishes, and cost 5% less than you charges for them last year. If you fail to deliver the 2T per month that we require, you pay us penalty fees. If we don't sell your apples, you pay for disposal. If we have a special on apples, you'll pay us the difference in price. If you sell your apples anywhere else than our supermarket, we charge you penalties." No, middlemen are not great.