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> they're not really a tech company By your definition, what is a tech company?

• kyllo 11y ago
  Guessing he or she means they sell shoes, not software or hardware.
• braythwayt 11y ago
  My definition is that they use tech as their differentiator and/or as their value proposition. You can be a tech company and sell commodities, Amazon is an example of that.
  • rplst8 11y ago
    Amazon has not only used technology as their differentiator/equalizer, they've also innovated in other areas of technology and now resell that to others. Amazon is definitely a tech company on that measure. Zappos - they sell shoes. Now maybe they've done some innovating/inventing themselves, but I don't think they are known for that aspect of their company.
  • jonknee 11y ago
    Not sure if you're aware, but Zappos is owned by Amazon.