The ad ecosystem is a lot more complicated than you know. It is not often trivial for suchhappy.com to know who is driving traffic to them (they do source traf

The ad ecosystem is a lot more complicated than you know. It is not often trivial for suchhappy.com to know who is driving traffic to them (they do source traffic, but how would you tell if it's malware or user initiated? there are piles of legitimate looking fronts out there), let alone people whose ads end up on suchhappy.com (who, for similar reasons may not even know where there ads actually ran).