4 ms·

I believe Zappos is in Las Vegas. And they're not really a tech company, although they use tech.

• todd3834 12y ago
  > they're not really a tech company By your definition, what is a tech company?
  • kyllo 12y ago
    Guessing he or she means they sell shoes, not software or hardware.
  • braythwayt 12y ago
    My definition is that they use tech as their differentiator and/or as their value proposition. You can be a tech company and sell commodities, Amazon is an example of that.
    • rplst8 12y ago
      Amazon has not only used technology as their differentiator/equalizer, they've also innovated in other areas of technology and now resell that to others. Amazon is definitely a tech company on that measure. Zappos - they sell shoes. Now maybe they've done some innovating/inventing themselves, but I don't think they are known for that aspect of their company.
    • jonknee 12y ago
      Not sure if you're aware, but Zappos is owned by Amazon.