It is absolutely marketing talk, there's other established terms for what that means but they elected to make up other terms. Perhaps they should take the lesso

It is absolutely marketing talk, there's other established terms for what that means but they elected to make up other terms. Perhaps they should take the lesson from this talk where they explicitly break down this exact term and explain what they REALLY mean in common terms. https://www.youtube.com/watch?v=pOl4E8x3fmw https://www.youtube.com/watch?v=pOl4E8x3fmw