Apple's actual reason for the approval process is quality control. And by quality control, I mean everything from ensuring a lack of bugs to a polished interfac

Apple's actual reason for the approval process is quality control. And by quality control, I mean everything from ensuring a lack of bugs to a polished interface and, last but certainly not least, lack of malware. Apple wants people to actually buy apps — imagine that. And how do you accomplish that? Make absolutely sure that users don't for even a second think that the app they're interested in might be crap or malware. Nothing kills spontaneous app shopping like a fear of malware, that's what Apple wants to make sure stays out of their garden.