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Brainwave-reading patents spike on increase in commercial mind-reading apps
- stevep2007 12y agoConsumer market researcher Nielsen leads the pack, with patents describing ways to detect brain activity with EEG and translate it into what someone truly thinks about, say, a new product, advertising, or packaging. Microsoft Corp. holds patents that assess mental states, with the goal of determining the most effective way to present information.
- loureed2015 11y agoMicrosoft Corp. holds patents that assess mental states, with the goal of determining the most effective way to present information. Consumer market researcher Nielsen leads the pack, with patents describing ways to detect brain activity with EEG and translate it into what someone truly thinks about, say, a new product, advertising, or packaging.