3 ms·

Agreed. I know of at least 5 people who have had issues and attempted to get support/RMA. After failing there, they just buy a new one. The price is low enough

Agreed. I know of at least 5 people who have had issues and attempted to get support/RMA. After failing there, they just buy a new one. The price is low enough for most people that it's become a throw-away device. It's unfortunate for customers, but it works out well for Fitbit.

PaulHoule 11y ago
In the short term yes, in the long term no. I bought an ebook from O'Reilly for about $10, complained about it on their website, and heard from a customer service rep that offered me a refund. I was told if I wasn't happy with a book they would refund it no questions asked. Consider now that GEICO spends $3 per capita per year to persuade people in the US to change their car insurance, they've spent something like $30 on me on the last decade without me defecting from my insurance agent. It is very cheap marketing for O'Reilly to let go of $10 on a book because it cements the idea that O'Reilly is a class act. Brands that have built up equity over a long time often go downhill when they stop "doing the right thing". Kraft Mac and Cheese advertises more than ever, particularly with the message that it is a comfort food from your childhood, but it is not the same product. Kraft MC switched to milk protein concentrate sourced from China about ten years ago -- a product originally intended to make glue, not for human consumption. It increased their profits in the short term, but it makes the product disgusting so no wonder why sales are in the toilet despite a huge spend on ads.