The last time time the opinion polls were so wrong was in 1992, when similarly they overestimated support for a somewhat awkward Labour leader who had been the

The last time time the opinion polls were so wrong was in 1992, when similarly they overestimated support for a somewhat awkward Labour leader who had been the subject of a massive negative campaign by the popular press. I suspect that this kind of personal campaign had an effect when people came to the morning of the election and thought 'actually, do I really want this guy to be Prime Minister?'. For example: The headline of the UK's largest newspaper on the morning of the election: https://mobile.twitter.com/hendopolis/status/595703178294878208/photo/1 https://mobile.twitter.com/hendopolis/status/595703178294878... The top columnist for the Daily Mail, a day or two before (for reference, Jimmy Saville was a well known entertainer who turned out to be a paedophile): http://www.dailymail.co.uk/debate/article-3068131/Trust-Labour-d-trust-Jimmy-Savile-babysit-writes-RICHARD-LITTLEJOHN.html http://www.dailymail.co.uk/debate/article-3068131/Trust-Labo...