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Because its unlikely that you own a domain that short. They also own j.mp ...a 1 letter domain. Good luck getting one of those on your own :)

• eli 12y ago
  You could probably get a complete URL of equal or shorter length though because your new shortener domain could start counting from single-digit IDs again. Bit.ly is up to 7 characters.
• notfoss 12y ago
  There is v.gd, run by the is.gd people.