Many of the comments on this thread have been about their Surge product and comparisons to the Apple Watch. Though the Surge is their "flagship", in reality I s

Many of the comments on this thread have been about their Surge product and comparisons to the Apple Watch. Though the Surge is their "flagship", in reality I see the One and Zip a LOT more. For people who aren't interested in a smart-watch or wearable (and believe me, there are many people who don't believe in the value of one yet) the Fitbit One fills a great market between a high end fitness tracker, and a cheap free pedometer that you got from work.